I recently work at a gallery and have lots of chats with the director, saying the media arts are very hard to sell, due to the characteristic of its form. Not only that, media art requires a platform to express its message. If a projection piece is sold, should the price include the projector? What if the buyer wants to purchase a video piece? Would the buyer like to have a plasma TV which comes with the video work? I don't know. But the idea of FRAMED* product should be the next generation trend and media platform in terms of trading media artworks.
I recently work at a gallery and have lots of chats with the director, saying the media arts are very hard to sell, due to the characteristic of its form. Not only that, media art requires a platform to express its message. If a projection piece is sold, should the price include the projector? What if the buyer wants to purchase a video piece? Would the buyer like to have a plasma TV which comes with the video work? I don't know. But the idea of FRAMED* product should be the next generation trend and media platform in terms of trading media artworks.